FIFA World Cup Mascot to be unveiled live on Friday
The Official Mascot for the 2018 FIFA World Cup Russia™ will finally be revealed this Friday. Russian football fans have been able to vote on FIFA.com for which character they would like to see as the face of Russia 2018: a cat, tiger or wolf.
The three contenders will take centre stage in a live TV broadcast in Russia on Channel 1’s specially-created show this Friday, where the eagerly-awaited winner will be unveiled. Those outside of Russia will also be able to follow the announcement via a live stream onFIFA.com, as well as FIFA on YouTube at approximately 23.00 CET.
The Russian fans’ choice of the Official Mascot will be the culmination of the largest public participation for a mascot creation in FIFA World Cup history. The election campaign engaged with specific target audiences in the host country where children were invited to submit their preferences in terms of character and personal attributes, before artistic talent from design schools and universities worked on a shortlist of the most popular characters.
Out of more than 100 submissions, the smart and agile cat designed by Sofia Podlesnykh, the strong and energetic tiger by Valeria Taburenko and the charming and confident wolf by Ekaterina Bocharova made it to the final vote.
“He is fluffy and has really kind eyes,” says Ekaterina about her wolf, while Sofia thinks her cat is “very cunning and crafty”. “He is planning to go into space and also win football matches,” reveals Valeria about her tiger.
Be sure to tune in to see who the host nation chooses as the Official Mascot for Russia 2018 this Friday.