News - First drafts of posters dedicated to the 2018 World Cup, began arriving in the MBU "Capital of Urals"
News - First drafts of posters dedicated to the 2018 World Cup, began arriving in the MBU "Capital of Urals"

First drafts of posters dedicated to the 2018 World Cup, began arriving in the MBU "Capital of Urals"

First drafts of posters dedicated to the 2018 World Cup, began arriving in the MBU "Capital of Urals"
Wednesday, 23 November 2011, 19:41

Municipal budgetary institution "Capital of Urals" was to take the first drafts of posters dedicated to holding the World Cup in 2018 in Yekaterinburg.

Poster contest, held under the auspices of FIFA, gives Ekaterinburg opportunity to create a visual link with the city of the 2018 World Cup.The image that will win the right to be called the official symbol of the tournament, will take part in exhibitions and presentations, applied to the souvenir, promotional products and used in outdoor advertising.

When you create a poster of the authors should consider the following requirements:

  • character of each city must be unique;
  • in the poster should emphasize the characteristics of the city, properties tary only to him and distinguish it from other cities that will host matches of the championship;
  • posters may include a specially designed logo of the city with the theme of the upcoming football in the host city of the competition (style elements can act emblem, character, motto, support graphics).

Organizers of the contest drew attention to the fact that the projects should be provided in electronic form no more than 5 megabytes in JPG (colors in RGB) and sent to the e-mail address: mvr@ekburg.ru with the possibility of on-demand original models to TIF and / or AI and / or CDR.

Director MBU "Capital of Urals" Sergey Grigoriev:

Already received offers to portray posters featuring characters from fairy tales Paul Bazhov. Therefore, I consider it necessary to remind developers of posters that images should be recognizable not only among the Urals, but also be clear to the whole world.Therefore it is necessary to find such an idea that is unique and easy to understand for everyone.

Reference

Provisional timetable for the establishment of the poster (2012):

Until the end of January 2012:

Cities organizers provide brief on the poster and the application form for participation in the competition.

The host city of FIFA informs prospective approach to the design of the poster.

Start of work on the creation of posters of projects.

The signing of the application form in the working mode, the host city agreed and potential participants of the competition.

Until the middle of March 2012:

The process of creating projects posters.

Host city of the pre-selected up to 10 projects.

Host city of the direct selected projects (less than 10) for the approval of the organizing committee and FIFA.

Until mid-April 2012:

Presented projects are evaluated from a legal, creative and marketing points of view, carried out a study to determine the owners.

Cities organizers and designers evaluate projects and, if necessary, bring them up to date.

FIFA host cities and designers conclude agreements on the transfer of copyright.

Prior to May 2012:

City organizer makes the final selection and send the final draft of the poster to FIFA.

Until the end of May 2012:

FIFA registers posters host cities for the protection of intellectual property rights.

Host cities and FIFA sign a license agreement.

FIFA and the creators of the selected artists the final project is confirmation of the Agreement on the transfer of rights.

July-August 2012:

Adoption of the final draft.

FIFA prepares the final versions of posters and guidance for their graphic design.

October 2012:

Running posters on the announcement of the list of host cities.

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