News - 2018 FIFA World Cup™ Trophy Tour by Coca-Cola takes off from London as fans get #ReadyFor this summer’s tournament
News - 2018 FIFA World Cup™ Trophy Tour by Coca-Cola takes off from London as fans get #ReadyFor this summer’s tournament

2018 FIFA World Cup™ Trophy Tour by Coca-Cola takes off from London as fans get #ReadyFor this summer’s tournament

2018 FIFA World Cup™ Trophy Tour by Coca-Cola takes off from London as fans get #ReadyFor this summer’s tournament
Wednesday, 24 January 2018, 17:20

Today the global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London, with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup Original Trophy off on its worldwide journey.

Starting today, Coca-Cola is inviting fans around the world to get #ReadyFor the highly anticipated 2018 FIFA World Cup™ by giving them the once-in-a-lifetime opportunity to get up close to the same Trophy that will be presented to the winning country of the tournament in July. The FIFA World Cup™ Trophy Tour by Coca-Cola will visit 91 cities, across 51 countries and six continents, giving thousands of fans the chance to experience football’s most coveted prize.

This is the fourth time in history that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world. This year, the 2018 FIFA World Cup™ Trophy Tour will touch down in a number of nations for the first time ever, including Iceland, Austria and Mongolia.

“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”

“Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world.” added Phillipe Le Floc’h, Chief Commercial Officer, FIFA. “The next few months are going to bring joy and wonder to hundreds of thousands of people from over 50 countries, and we thank Coca-Cola for partnering with us in taking the FIFA World Cup to the world.”

Andrea Pirlo added : “It is a great honour that I could be here today to send-off the FIFA World Cup Trophy Tour plane on its journey around the globe. The memories of that amazing Berlin night of 2006 right after Fabio Grosso’s penalty are still fresh in my mind. I cannot wait to find out who will lift this precious sporting icon after the Final of the 2018 FIFA World Cup. This Trophy represents the absolute pinnacle of a player's career.”

Before starting on its global tour, the FIFA World Cup™ Trophy Tour by Coca-Cola travelled across Russia for three months, spanning more than 16,000 kilometers and visiting 16 cities, making it the longest host country tour in history.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About the FIFA World Cup Original Trophy

The FIFA World Cup Original Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. The Trophy is made of solid gold and weighs 6.142 kg, created as a composition of two human figures holding the globe above them. The Original Trophy’s current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the FIFA World Cup Trophy can only be touched and held by a very select group of people that includes former winners of the FIFA World Cup™ and Heads of State. Because regulations state that the FIFA World Cup Trophy shall remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic Trophy temporarily and is then permanently awarded a replica, the FIFA World Cup Winners' Trophy (gold plated, rather than solid gold, and engraved with the year, host country and winner of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

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