Leading designers Yekaterinburg to participate in the development of style 2018 World Cup
In preparation for the 2018 FIFA World Cup the Administration of Yekaterinburg in the face of MBU "Capital of Urals" I held a meeting with representatives of leading design studios and advertising agencies on the development of the original layout of the host city poster 2018.
As the director of MBU "Capital of Urals" Sergey Grigoriev, during the discussion, all participants of the meeting noted the need to develop the concept of an advertising poster with the unique features of the geographical position of Ekaterinburg and marketing specifics. It is also important to take into account the prospects of development of the city to the poster has not lost its relevance in 2018.
Furthermore, in the event, Sergei Grigoryev announced plans to promote Yekaterinburg as a candidate for the World Universal Exhibition "EXPO-2020» (Expo-2020) and the proposal for the participation of the advertising market in the city of special events dedicated to marketing activity.
"This meeting has shown interest in the professional community of Yekaterinburg to participate in the preparation of major international events, which is a prerequisite for their success in our city," - said Sergei Grigoryev.